Tag Archives: writing

Social Media for Authors: The Funnel

The funnel is the most important concept in using social media. It’s the endgame. The funnel is how you obtain permission to directly contact your fans. It refers to the process of using social media to connect with your target audience, then draw them closer to you with great content that adds value (I’ll talk about that in my next post in this series) so that they want to give you their email list.

“Email? Isn’t that passe? I thought the whole point of social media was to get beyond email lists!”

You want email addresses. Why?

  1. Remember MySpace? Social media platforms go in and out of style. If someone loses interest in Facebook (or wherever) or the platform goes belly-up, you’ve lost contact.
  2.  Just because you’re in contact with someone on one of the platforms is no guarantee they’ll see your posts. The popularity of social media sites is also it’s biggest flaw. Feeds can become so crowded, posts spin by at the speed of light or they never show on feeds at all.
  3. Even the social media platforms have discovered they need email to keep members engaged. Which is why they send out notices for every little thing to their members.
  4. People check their email multiple times a day. It’s guaranteed they’ll see anything that winds up in their inbox.
  5. Even if they don’t open your email, they’ve seen your name and that keeps you in their mind. I may only open my LLBean emails a couple times a year, but seeing the name on a regular basis reminds me that I like to shop there.

It works like this: You connect with people via social media. You post new content from your web-site regularly (blogs are great for this). People go to your site to see this content. You have a prominent offer of special content if they sign up on your email list, including a specific (and attractive) gift for signing up, Then you keep that permission by sending out some form of relevant content once or twice a month (or even more often) .

I know this sounds a bit cold blooded. If you set it up properly, it’s an organic means to connect with the people who are most interested in what you have to share, and stay connected with them.

MailChimp is an excellent email service that allows you 2,000 subscribers free, with some limitations. You get great stats so you see who is opening your mail and clicking your links.  They have great tutorials. You cannot get the auto-responder with the free account, but the paid accounts start at $10 per month, if you want to go that route.

The key to all of this, the key to keeping this manageable for you and attractive to your target audience, is content. I’ll talk about that in my next post in this series.

Social Media for Authors: Venues

Everywhere you turn, a new social media venue is popping up. It’s tempting to believe you have to have a presence on all of them. This is a mistake. Instead, choose the venue(s) that you enjoy the most and serve you best. Invest yourself there.  Make one your home and add more if you have a specific reason for doing so.  Some venues can act as bridges between venues or as a mean of providing additional content. Here are my observations about some of the more popular venues.

Facebook is the big daddy of social media. It’s so big, many other sites, such as Goodreads, allow you to use your FB account to sign in with. Facebook offers business pages to go along with their personal accounts. While a personal account is invaluable, I would not bother creating an author page.

The business pages are not set up to encourage interaction, and with the changes in FB’s algorithms, there is no guarantee your fans will see your posts. Feeding content to an author page to keep it viable consumes time that would be better spent elsewhere. Of course, if your readers love cat and bacon memes, go ahead and set up that author page, you’ll be able to funnel plenty of content into it via shares from your feed.

You need to consider what you will and won’t make public. Just remember that anything you put online can wind up anywhere. Keep in mind that the politically incorrect meme full of F-bombs that you “like” can show up on your friends’ feeds, just like your “shares” do.

I live by a “I yam what I yam” philosophy. My page is public because I want people to find me. I don’t worry about what I will and won’t say. I figure if you get my books, you’ll get me, and vice versa. I’m happy to accept friend requests from people who identify themselves as fans.

Not everyone feels that way. Some folks set up personal accounts that are specifically for author business. Others take advantage of the different levels of privacy available on FB.

Find groups that relate to your book topics and participate. I don’t bother with the open writer groups. I hear they are mostly spam. I do belong to a private author group. This is an invitation-only net work of people who know each other and it is a spam-free and troll-free environment. We’re totally dedicated to supporting each other, and I love it. Writing is a lonely profession. Finding or creating such an environment can be a huge boost to your state of mind, your writing and even your sales.

Twitter is a “microblogging” site. Each “Tweet” is limited to 140 characters. If you know someone’s twitter handle, you can direct a tweet to them. I was so put out with the last John Sandford, that I tweeted my review to his official account. I suspect it’s managed by underlings, but there is at least a chance that someone in his entourage read it. With Twitter you can do things like that. Twitter allows you to bypass gatekeepers to important people. My friend, Desiree, tweets with Michael Moore on a regular basis.

These days, too much of Twitter is spam, and a lot of it is authors following authors who follow them back. Still, it can have an extensive reach. I set up my blog to auto tweet my blog posts, and Twitter to automatically repost to my FB account.

The folks with the best followings are those who tweet random bits, things that are meant to amuse or glimpses into their life, usually with a wry slant.

Twitter invented the Hashtag (#) If you add popular hashtags to your tweet, it is likely to be seen by people interested in those subjects and can possibly extend your reach. I often use #dog, #mystery and #woofwednesday.

If you’d like to find actual readers to follow (and hopefully follow you back), look up the authors of books similar to yours. click on their list of followers. Follow their followers and some of them will follow you back. You can click on each name to get a mini version of their profile to vet them first.

When you get hundreds of followers, the feed becomes unmanageable. You can create lists of followers, and when you click on that list, you’ll only see those posts.

Pintrest lets you set up boards where you post like items. Instead of disappearing into the void of a feed like FB posts, these remain visible. On Pintrest, you can share book research with fans, create pages devoted to books, characters, or personal interests. You can organize book research and resources. I have not done any of these things. but I might. One of these days.

YouTube allows you to post videos. Some folks love it. If you have the skills to make a video (some of us dinosaurs don’t) it’s a nifty way to create content to share other places. For younger people, Vlogs are popular. Hugh Howey frequently makes videos for fans.

One of the best opportunities for authors on YouTube is  Parapalooza   This is a project that posts videos of authors reading their favorite paragraph from one of their books and fans reading a paragraph from favorite books.

Linkedin is great for connecting with people professionally. If your book is related to your professional life, or of interest to a particular professional group, this can be an invaluable resource.

Vine is another video site that limits you to six second videos. It’s good for being random and silly and mostly appeals to a younger audience.

Instagram is a phone app and a community. It allows you to easily post videos and photos online. It also allows you to share on FB and other sites. This is a terrific tool if you are the sort to make random posts/tweets about everyday events.

Reddit is an online community of forums. They have forums for pretty much everything. While not as direct as Facebook and other venues, this is a good place to find people interested in niche subjects. I found forums for UFOs, Atheism, Dinosaurs and Astrology. As with all public forums, don’t feed the trolls.

Goodreads You can list your books on Goodreads and have a Goodreads author page. You can also embed your blog to your author page.  You can give away books in the hope of getting reviews. Just don’t talk about being an author, unless you’re clear the group is okay with it. Join a few groups that interest you and talk about your reading experiences. Post reviews. Don’t respond to reviews of your own books, lest you get tagged “author behaving badly” and open yourself up to the Goodreads trolls. Goodreads has been taking steps to address trollish behavior, but it’s best not to take the chance. GR members are demons for group etiquette. Establishing a presence on GR takes a long time and a lot of effort. For some people it’s worth it, because your average GR member is a rabid reader and many are librarians.

KDP forum If you self-publish on Amazon, the KDP forum is an invaluable source of information about the ins and outs of publishing ebooks on Amazon. The Kindle changes every year but the posted guidelines don’t keep up with the technological advances. This is the best place to find out the latest about how to produce the best ebook formatting. I dumped the boards a year ago when several of us broke off to create a private forum, but I still recommend it to newbies. Don’t trumpet successes, because this can lead to troll Amazon reviews (which is why my friends and I play elsewhere now). It may be best to not use your real name here. This isn’t a place to promote your books, anyway.

KBoards (formerly known as Kindle Boards) This is a forum where writers are encouraged to mingle with readers, and some successful authors are known to hang out here. I don’t know much about it. Again, be sure to mind your internet manners and don’t feed the trolls.

WordPress is a blogging venue that functions somewhat as social media because it allows you to follow other blogs. It’s also easier for people who don’t know you to find your content. This is why my blog is posted here instead of at an independent website. It’s got plenty of bells and whistles and you can add pages and upgrade to turn your blog into a full website with an independent URL.

Next: The Funnel

Social Media for Authors: Your Platform, Pt 2

In part 1, I talked about cultivating a core group of cheerleaders for your books. Today I’ll talk about directly reaching your target audience.

Lets face it, not everyone is going to love your book. Even “To Kill a Mockingbird” has 92 1 star reviews on Amazon. So figure out who your target audience is, and find ways to connect with them. Notice, I said “connect with” not “sell to.”

If you write about what you know, you already have some connections with your target audience. Write down everything you can think of. My books have murders, mystery, romance, dogs, a dog park, a female amateur sleuth, and Cincinnati locations. My main audience is dog people who read mysteries. It behooves me to find ways to connect with dog parks, rescue groups and book clubs that cater to mysteries. Imight also be able to capitalize on the Cincinnati connection.

Next figure out what books your audience is already reading. If you can’t fit yourself cleanly into a genre, start with books YOU like to read. Presumably some of what you like has rubbed off on your writing. (I’ll talk more about connecting with these folks in a future post.)

In real life, connecting in all those places will leave you with no time to write. While face to face contacts have more value, internet contacts can be made at home, in your pajamas, in much less time. And it’s much easier for introverts.

I know, you’d much rather write. Self-publishing magnate Russell Blake advises spending 20% of your writing time in promotion. Bite the bullet. Find places on the internet where your audience is congregating and join in. Places to start are Facebook, Reddit, Pintrest, Twitter, Goodreads and thousands of special interest forums.

Pick one or two internet venues and invest time in them as a participant. Spend a little time there every day. Let people get to know you. Do NOT bring up your book unless someone asks, and if they do, keep it brief. Exercise good internet manners. Stay out of arguments, don’t feed the trolls, and don’t discuss religion or politics unless those topics are key to you as a writer. If you choose to discuss hot topics, make sure you are being calm, rational and respectful about it.

The only time to approach a group cold is if you are offering something special (not your book) that would interest them. For example, I ran a cover-dog contest on this blog, offering the prize of the cover painting to the winner. So I posted that in a variety of dog park pages, where people who own dogs would see it.

Does this sound like a pain? It can be, and if it is, it’s not going to work. Pick groups you are compatible with and make it fun. Forget about your book and focus on the group. Respond to posts, ask questions, engage. It’s more important that you invest quality time in a few places than spreading yourself all over the web.

Next, I’ll talk about some popular Social Media venues on the web.

Social Media for Authors: Your Platform, Pt 1

“What’s a platform?” I get asked this a lot. It’s a fancy name for the people interested in your work that you can sell directly to when you launch your book.  It’s also the stage you need to create BEFORE you release your book, if you want to sell books the day you launch. Everyone has some kind of platform, even if it consists of your mother and your best friend.

Nick Russell is the author of Gypsy Journal (an RV travel Newspaper) and two blogs. His thousands of readers provided a platform which sent his first book, Big Lake, to the New York Times Bestseller List.

Colleen Hoover is a gregarious social media addict who makes adventures out of her life’s foibles. She has the ability to make strangers feel like friends. Before she published her first book, she had a huge Facebook following. She also has sisters and other family who banged the drum for her to anyone who would sit still long enough to listen. Slammed made it to the NYT Bestseller List and was followed by two more titles that year.

A large initial surge of sales boosts your visibility and makes success stories like these possible. Of course, you have to have a dynamite book with a professional presentation in order for that initial surge to morph into word of mouth and lasting success.

Many folks think, “I’ll just post my book on Facebook and Tweet it, and people will buy bushels of them.” Ummm . . . it doesn’t quite work like that. That ship has sailed. Now Twitter is clogged with spam, and Facebook has changed their algorithms so that it’s harder and harder for people to see the posts they WANT to see, never mind yours.

Social media is a great tool, but when you begin to think about your platform, you need to start closer to home. Identify two groups of people: the “A” group is people around you who like you and will support you just because you’re you. Group “B” is your target audience, people who will love your book. Your first goal is to cultivate Group A in order to increase your reach to Group B.

Why? Because if you go around telling people to buy your book, you are likely to annoy them. If someone else says, “Hey, there’s this great book out, you need to read it,” they are grateful. Your best marketing is done by other people.

“How the heck am I supposed to get THAT to happen?”

I know many of you are already pulling your hair out, about how you hate marketing and are socially inhibited and . . . and . . . and.

I get it. You’re nerds, like I am. I was not gregarious in school, but I figured out this nifty thing. If you want to throw a party and get people to come, get them involved first. The person who has promised to bring the potato salad (or whatever) is going to show up, and chances are, they’ll bring a friend.

Take that thinking and apply it to your book. Instead of hiding in your closet with only the light from your laptop screen to guide you, involve other people. Let your friends and family know you’re writing a book. Consult them whenever possible. Use beta readers. Poll friends about cover designs. Allow them to share in the excitement of publishing.

A friend of mine is writing a book about a tattoo parlor. I suggested she consult with a local tattoo parlor and ask if she could pattern her fictional parlor after it, maybe even get permission to use their name. If she has a good experience with them, they are going to be bragging about being in a book. They will WANT to tell people.

Many people will volunteer to help you if you already have a connection with them. The key is, you have to be authentic about this. I didn’t ask people to shout out about “A Shot in the Bark.” They did it on their own and I’m convinced they’re responsible for the modest but respectable success my mysteries have achieved.

I’m presuming you are a nice person with a positive attitude, good manners and a good book. These are musts. If your book is not great and you go around alienating people, forget it. Being shy is not a deterrent. There are people who love to adopt shy people.

“But I write Sci-Fi. Who am I going to consult?”

Look, I can’t do everything for you, you’ve got to use your creativity to figure out ways to connect around your book. There is always something. A friend of mine writes Sci-Fi and he polled people to get weird names for the new races he was creating.

Not everyone will become your cheerleader, but some will. As a bonus, they will come up with things that never occurred to you. One of my betas thinks it would be fun if a friend of hers who is fundraising for an animal rescue did a murder mystery dinner based on my books. Even if it doesn’t work out, that’s more people talking about my books.

Get out of your hidey-hole and turn your book into a group project. You’ll be glad you did.

The 3 Faces of Creativity: Are You a Dilettante, Artist or Craftsman?

BranchwithLichen

Have you ever defended your lack of sales by saying, “I’m an Artist“? You may be right.

Yesterday morning, a deluge trapped me in the picnic shelter at the dog park with one of the other hard-core regulars. In talking about the house he was looking for, “Dave” said his fiance “Sue” had lusted after an inner-city building with one floor converted into a gallery.

I didn’t know Sue was an artist. Dave explained that she had always been too critical of her work and wound up giving it away, trashing it or painting over it. Then she went to NYC a few years ago and was disgusted with the art in the Museums. “She said, ‘my stuff was way better than this,’ and she was right.”

I began reflecting on my own creative journey with various mediums, and how attitude affects our chances for real world success. I decided there were three types of creative people. Dilettantes, Artists, and Craftsmen (or Crafts-women, or Crafts-people, or just plain Crafters).

THE DILETTANTE
I like to sing. I used to hold concerts in my car during long solo drives. On two memorable occasions, I sang back-up with friends. I used to indulge in fantasies about being onstage, singing in front of thousands of screaming fans. In my head, I auditioned for Simon Cowell and blew him away (yeah, right). Today I make up funny songs to sing to my dogs. They have multiple verses and everything. I imagine it would be fun to make a record of doggie songs one day. Meanwhile, I only sing them for my four-footers.

Notice how I’ve never had lessons, never submitted my singing to scrutiny, never worked at it, and my main value in singing is fun. I don’t do it on a regular basis. I’m easily distracted from it and have no true commitment to it. I fantasize that I’m fabulous without doing anything to get that way.

When it comes to singing, I’m a dilettante. And that’s okay as long as you know that’s what you are. The problem comes in when someone deludes themselves into thinking they will actually accomplish something of value someday. It has nothing to do with talent, of which the dilettante may have much or little.

The dilettante may actually be talented in so many things that they can’t make up their mind what they want to do. They may be serial monogamists, taking on one passion after another and dropping them when it gets tough or boring, or they may be polygamists, doing so many things at once that they never get beyond amateur status with any of it.

Being a Dilettante has everything to do with attitude, which with the Dilettante is an unwillingness to commit to one thing; to work at their medium, evaluate it with a critical eye and stick with it despite obstacles.

WinterFlame

THE ARTIST
I’ve been an artist all my life. I knew I was going to be a painter when I was in grade school. I totally identified with being a painter. I sold my first painting at the age of fifteen and had my first art show when I was nineteen. I went to college to study art. While I was in grad school, I told one of the other TA’s, “If I only had enough money to either eat or buy art supplies, I would by the supplies because someone will always feed me, but they won’t necessarily buy me bronze.” (I was casting statuettes at the time). I was in the studio every day and wrapped my entire life around art.

The Artist has a voice that must express itself. Sometimes it feels like channeling, with unexpected results. Always, the work justifies itself and must manifest as it must be, according to the inner urging of the artist. They rail against limitations imposed on their creativity by outside sources, such as size requirements for submission to shows, or the necessity to work according to someone else’s deadline.

The Artist is usually compelled to share their work somewhere, somehow, and is willing to accept criticism. Despite the validity of the criticism, their inner voice is their god, and their work is more precious than life.

Nothing pissed me off more than someone else picking up a paintbrush and doing something to one of my pieces. I take that back. there is one thing. While I may occasionally destroy something as not good enough, you’d better not. It’s the one way guaranteed to end our relationship. Just ask my ex-husband.

The Artist constantly strives to transcend their limitations and conversely, may stop producing in a popular body of work because they “have nothing more to say” about that particular subject. The object serves as a vehicle for a higher purpose. They often define themselves as a “process person.” They literally get high off their work and if they go too long without being creative, they become depressed.

The Artist desires recognition and often deserves it, but usually rebels against the necessity of marketing and of compromising their work to suit the market place. They find it impossible to put a price tag on it. Artists are often offended that someone would buy a painting to have “something pretty that matches the sofa.” Discussing your decorating scheme with an Artist is likely to result in fisticuffs.

THE CRAFTSMAN
A Craftsman loves what they do, but they are able to balance their work with external realities and the market place. The things they create have a purpose, whether is it to hold their coffee, look pretty on someone’s neck or entertain. Their mantra is “form follows function” and they use external limitations, such as the size of a room or its color scheme (or genre norms such as page length and themes) as springboards for their creativity. Their pleasure comes from creating a fine thing that goes out into the world and serves its purpose.

While an Artist serves their work, the Craftsman’s work serves him/her. They understand that people only buy what they want, and if you want to sell to them, you need to provide what they’re willing to buy. They expect to profit from their work and budget their investment into each project accordingly. They know when their work is “good enough” and are willing to let it go out into the world without being absolutely perfect.

They have a professional attitude about selling the output of their creative impulses and dealing with the marketplace does not make them feel dirty. They understand the concept of branding and providing a consistent product. Business people find them easy to deal with and will choose to partner with them over more talented individuals for that reason.

Craftsmen also have the healthiest response to criticism. Their assessment of their abilities is realistic and they do not identify with their work the way the Artist does. Like anyone else, they may get nervous when they put their creative efforts out before the public, but it’s not their guts hanging on display.

Most of the successful artists in the high art world have at least some Craftsman in them. It’s a dirty little secret, but the people who sell art rarely have the patience to deal with a total Artist, such as DeKooning or Van Gogh (or more recently, Basquiat). It’s their gallery and they like being the temperamental ones. The danger with the Craftsman type is that of capitalizing on one’s popularity to the point of turning out cookie-cutter creations to satisfy the market.

When it comes to my writing, I’m a craftsman. I enjoy it, but I don’t feel driven by it they way I have been driven by painting. It’s a job to me. The very best of jobs, but still a job.

Each of these types has their place and their value. The Dilettante is playful and willing to try new things. They learn from each of their creative flirtations and may be able to apply what they learn when they settle on a direction, giving them a very rich perspective. The Artist is passionately committed and unwilling to settle for mediocrity. The Craftsman is a realist and is able to manage their creative life so it supports him/her, rather than the other way around.

These three aspects of creativity function best when they are combined in one person. If you’re feeling a bit lopsided, try on a different style for a while.

BluffMountain

How to Be a Better Beta Reader

Beta-2A

“Tell me, honestly, do these pants make me look fat?”

How many times have you wanted to answer that question with a resounding “YES! THEY HAVE ‘HINDENBURG’ WRITTEN ACROSS THE ASS! IN NEON!”

We don’t ever say it. Not if we want to keep our friends and loved ones. Our jobs. Peace with the neighbors. Tell the truth and you will be shunned. The closest we can come is a very tactful, “That’s not your best look. I like (fill in the blank) on you so much better.”

But that’s exactly what I want, need, prize in a beta reader.

What exactly is a beta reader you ask? Only the most important support person in that village it takes to get an indie book published. Indie authors cultivate a group of beta readers. These are the first people who see a manuscript, often at a point in development where it is nearly finished but not totally polished. They serve as a consumer focus group to give feedback about a book before it is published.

This is critically important to indie writer/publishers. Traditional publishing houses suffer from a huge deficit. They have a long food chain to support and they have to nurture projects that they know will sell. This results in slick, cookie-cutter books by big name authors that often play to the lowest common denominator, at the direction of their editors.

An indie author/publisher has a food chain of 1. He/she may farm out aspects of the publishing process, or an indie author may do it all themselves, editing, proof-reading, cover design and formatting. There is one thing an indie author cannot do. An indie author cannot experience their book the way a reader will.

One nifty thing about being an indie author is being able to take risks. Be different. Pursue a niche category. I don’t have to convince an editor that my book will sell. I only have to please myself and my readers. I value the beta readers who give me feedback on my books because they help me do a better job of serving my audience.

It’s hard to find good beta readers. Why? Social conditioning. The fear of hurting someone’s feelings, of offending, of damaging a relationship. So often a newbie beta reader will respond with some typo corrections and a vague “I liked it, it was good.”

Beta-1

While we really, really want you to love it, that response is always vaguely unsatisfying. I know I’m not perfect. I want to be better. In order to be better I need your raw, unfiltered, unvarnished response (okay, you can use a little tact and I won’t mind). I’ll pull on my big girl panties when I review your feedback and take care of my own ego.

My favorite beta reader once decided I was using a certain word too many times. She began numbering the instances in red pen, with the numbers getting larger with each instance. She added exclamation marks, first one, then two, then three. She circled and underlined. It let me know how annoying it was. I cut most of them out and we are still valued friends.

My usual method of working with a local beta reader is to supply them with a paper copy of the manuscript. If they don’t have a red pen, I will supply one. My fondest wish is that the reader use the red pen to scribble commentary as they go along.

I supply computer files for remote readers. In the best of all instances, they have full Word functionality on their device so they can add comments as they go along and return it to me with the comments included. Otherwise, they just take notes and send those back.

Go ahead, scrawl “BORING” right across that four page info dump. Lose track of who’s talking in a conversation? Let me know. Like something? You can put little hearts on it, I won’t mind. Did I put the bullet in his left arm in chapter 3 and bandage the bullet hole on the right arm in chapter 4? Point that out. If I say Lia rode west, into the sunrise, for heaven’s sake, correct me!

Beta-2B

Does it drag? I really, really want to know that. If it drags for you, it’ll drag for other people, too, and they won’t bother to finish the book.

I know it’s hard. It’s like telling someone their fly is down. If your fly was down, and you were about to enter a room full of people, wouldn’t you want to know?

Some Hints:

1. Be a good match. Only beta books in genres and styles you like. I stopped using one beta reader because she kept pointing me at John Grisham, her favorite writer. I am very lukewarm about John Grisham and I absolutely don’t want to be him!

2. Be yourself. Don’t try to give me the “correct” response. Give me yours. I want to now what did and didn’t work for you.

3. Read for pleasure. Make comments when you notice something, but don’t feel like you have to comment on everything.

4. Don’t rewrite my book for me. That’s my job. Stick with feedback. “Too gory” “more mushy stuff,” (or “too mushy” “more gore”).

5. We want you to be totally immersed in the world we’ve created. If anything catches your attention and jars you out of that world, point it out. It could be an obvious error, weird word usage, an overwrought metaphor or something else.

6. Don’t assume I meant to do something. When I first wrote Drool Baby, I wasn’t sure if I was going to stick with the mystery format or go for a thriller format that revealed the killer early in the book. After I decided to stick with the mystery format, I failed to erase all instances of my murderers name. None of my betas mentioned it. It was published with the killer revealed a good sixty pages before the final confrontation. (It was corrected soon after, thankfully)

7. If you happen to catch a typo, sure, go ahead and mark it, but don’t search for them. I’d rather you were in the flow of the book instead. I’ve got someone else who proofreads. It’s a different mindset.

8. I may agree with you or I may not. Your opinion still provides valuable information to me.

Authors – Do you have any tips/hints for beta readers you’d like to add?

Pass Me another Dead Body, Will You?

Back in the day, long before I ever thought I’d write novels, a woman named Karen Shaffer invited me to bring my signature good-will guerrilla art project, New Leaf, to Abingdon, VA for an arts festival.

There I met her husband, Charles Vess. If you’ve never heard of Charles Vess, he’s an amazing illustrator who became disenchanted with drawing Spiderman for Marvel Comics. When I met him, he had just finished collaborating with Neil Gaiman on Stardust.

He told me he got tired of brawn being the ultimate solution in the comic book world. He went looking for stories that were resolved through ingenuity instead. Fast forward some years, and Stardust is made into a major motion picture featuring both Michelle Pfieffer and Robert De Niro. What does Hollywood do to this terrific book? They tossed in a lot of the POW! BAM! that Charles had turned his back on.

I enjoyed the movie and have watched it several times. I do not enjoy it more than the book despite the appearance of Robert De Niro in a :-X (sorry, can’t tell you. I don’t do spoilers).

As I was considering my recent review of Elysium, I remembered this bit of irony, and it brought to mind popular plot devices (read: lazy shortcuts) that disturb me as a mystery novelist.

One of the most over-abused practices: “If the pace drags, kill someone.”

This has become so popular that even romantic suspense writers such as Amanda Quick now litter their books with multiple corpses. When she started her writing career, one dead body would do just fine.

I’m not a prude about dead bodies. My first two books were about a serial killer (it says that, right in the blurb). But there just aren’t all that many serial killers out there, and ordinary, run of the mill murderers do not normally leave a trail of bodies behind them to cover up their crimes.

So I’m in the middle of novel number three, and I’m thinking about pacing without the easy device of gratuitous murder. I read some experts.

What do writing gurus have to say about plotting? There are variations on the exact wording, but the common wisdom is that “A plot is a series of disasters that get progressively worse as the book goes along until the triumph (or not) of the final confrontation.”

Seriously? I like to think my characters are smarter than that.

This makes me think about Patricia Cornwell, whose books I used to love until the exacerbating negativity finally got to me. The last book she wrote, I’d finally had enough. Within the first two pages, Kay Scarpetta is fuming about some bit of incompetence engineered by Pete Marino. She’s kept this guy around for twenty years with all the stuff he’s pulled and she hasn’t gotten rid of him? Why does everyone she works with eventually betray her? Is she that big a bitch?

And what about Lucy and Benton? Why do we never see her having a good time with the two people she loves most? Does she really love anyone? Why hasn’t someone sent her to the therapist she so obviously needs? This is entertainment?

So, yes, a novel needs obstacles or it isn’t compelling, or even real. But I like some triumphs and good times, too.

Other devices that annoy me: undetectable poisons that kill rapidly in tiny amounts, over-reliance on a network of readily available informants, silenced guns that are actually silent, same day DNA tests, and protagonists who have more money than God so they can drive around in fancy cars and fly to Bimini to pursue clues at the drop of a hat.

Edit: My friend, Jacques, just reminded me about duct-work large enough for a football lineman to crawl through. Doh.

Edit #2: More of a movie convention, but still worth mentioning: Endless thugs that multiply like tribbles, especially the ones who teleport in front of you, no matter how fast you’re going or how many times you’ve eluded them.

Where am I going with this rant? I have a small request to make. While I might slip from time to time, if I ever become reliant on such silly devices, please put a drop of that undetectable poison in my coffee and put me out of my misery.

Some Really Great Advice About Writing and Everything Else

George Wier, if you haven’t heard of him, is author of the Bill Travis Mysteries. These days he is spending most of his time hopping around the Southwest doing book signings for Long Fall From Heaven. He still finds time to pop into our online writer’s group.

George at a recent book convention
George at a recent book convention

Last night he shared the following. This beautiful little essay on writing had me thinking of the New York Sun op-ed piece written over a hundred years ago. You know the one I mean. It begins, “Yes, Virginia, there is a Santa Claus.”

Here’s George:

A bit of advice I gave someone yesterday on writing. Maybe I should start paying attention to it myself:

Marc,

While I would never dissuade you from reading other writers, or reading as much as you can on the subject of writing, I suggest that you dive in head first. As a reader you know what you like to read. I suggest you write exactly what you yourself like to read, and nothing more. Also, you should start writing out of the blue. In fact, get used to writing the moment (if possible) an idea hits you so that what you put down can be raw and true and from the gut. There ARE NO authorities on writing. You are the authority on your OWN writing. Period. So, write for you, first. Second, write a lot. Hone your skills, either over time or through a high degree of output, or both (as it usually works out that way anyway). As far as the “length” of what you should write, forget about length. Right now, at this stage, that’s not even in the equation. A story is it’s own universe, just as I say in the videos. It has it’s own internal laws. And what you write in a story will come out right if you pay ZERO attention to length, or whether there’s too much dialogue, or not enough of this or that, or whatever. Don’t put your attention on anything other than telling the story. And… at BEST, the story will begin to write itself. You’ll know what this feels like when it begins to happen. There is no other feeling quite like it. For me it is like being carried along by a strong current. It has swept you out to the middle of the channel and it is taking you somewhere. It’s best not to fight it, but to instead go along. Don’t bother swimming against the current, or even necessarily WITH the current, and definitely not towards shore. Just tuck your hands behind your head and let that story carry you along. That’s the best advice I can give.

So, Marc, what I want you to do is…today, or tomorrow, or as soon as you can, sit down and write something. And don’t worry about whether it’s good or not. Just write it. For it’s own sake. And that is really all there is. I could teach a seminar for weeks on the subject, but really, it all comes down to just this paragraph. Just…write.

Here’s George again, snuggling with his dog:

George and Casey
George and Casey

Audiobook Giveaway!

Okay, so I recently published the audiobook version of A Shot in the Bark, and Audible sent me a few free codes for my personal use. And I thought, I don’t want to give these to my friends, they are the only people I can count on to buy my stuff. And I don’t know any audiobook reviewers (if you do, please let me know!) to send them to.

So that leaves raffling them off.

If you’re wondering what I’m talking about, click on the cover below to go to Audible.com, where you can listen to the first five minutes of Jane Boyer’s fantastic narration.

ShotACX4sm

Are you hooked?

I was, the first time I heard Jane’s voice on her audio samples. And you can have more than 7 glorious hours (okay, it’s actually 7 hours and 42 minutes) of Jane bringing Lia, Peter, Bailey, Anna and the rest to life.

If you’d like the chance to win a copy for your very own self, click on the link below to go to Rafflecopter.

a Rafflecopter giveaway

You’ll get entries for liking my Facebook page and following me on Twitter. You can get extra entries for tweeting once a day.

The contest runs through June 29th.

If all this seems like too much fuss, you can always just surf back over to Audible and shell out 17.95. But what fun would that be?

Aztec Diet: Holding Steady

Pounds Lost: 18

It’s been three weeks since I started at DRC. I find eating solid food in the evenings is not helping me at all. The project I’m on will end either tonight or tomorrow. I start a new, two-week project on Monday. Then I’ve got one month off before I start another two week project in June.

Right now, I’m settling for maintaining my 18 pound loss despite the ongoing temptations of baskets full of chocolate and vending machines full of sodas and salty snacks. I am not normally prey to junk food. When faced with trying to maintain my concentration in the late evening while reviewing hundreds of test papers, my stomach becomes very distracting.

I’ve been choosing caffeine over sugar and bringing air-popped popcorn with me for nervous munching. And I’m sticking to a few Aztec Diet approved lunches (for my dinner) and Aztec Diet approved snacks. It’s not a perfect solution, but at least I am not back-sliding.

ShotACX4sm

Meanwhile, the very talented Jane Boyer is making progress with her audio recording of A Shot in the Bark. I’ve completed the cover art (above). I’m also building a web-site for my books, which I’ll launch as soon as the five minute audio sample is ready. Right now, I’m looking at a Memorial Day weekend debut for the audio-book.

I’m only getting in one day a week on Maximum Security, but I continue to refine plot points in my head. Really, murder is such a complicated business. It amazes me that anyone ever gets away with it.

Meanwhile, I checked in with Eric to make sure he understands what it means to be featured in one of my books. He thinks it would be totally rad to come to an awesomely gory end in literature. I think he’ll make a terrific stalker and will do what I can to ensure that his demise exceeds his expectations.

Meanwhile, I need to find an appropriate title. Current working title is Stalker, but that’s not doggy enough. I thought about Predator Instinct, but that sounds too much like John Sandford. Maybe something with the word Hound in it.

What do you think?